Run Logistics Smarter.
ETA brings loads, drivers, dispatch, accounting, and fleet performance into one clear operating system.
Advanced Driver Experience
Drive smarter with intelligent routing, real-time updates, seamless navigation, and powerful tools designed to keep every delivery on track.
Connect Your Team & Give Them a Virtual Office
Bring your dispatch team together in one place. Give every dispatcher the tools they need to manage loads, communicate with drivers, track operations, and keep your fleet moving.
"ETA cut my paperwork time in half. Settlements used to take hours — now it's automatic."
Marcus T.Google"The weekly reports and shareholder portal are game changers. My investors love the transparency."
Rosa M.Google"The shipper portal is clean and professional. My clients get real-time tracking without me lifting a finger."
James K.Google"Assigning a load used to mean 20 phone calls. Now I assign it once and the driver gets everything instantly."
Derek L.Google"Driver settlements and weekly reports practically build themselves. Month-end close is a fraction of the work."
Priya S.Google"I just open the app, see my load, update my status, and upload my POD. No more phone tag with dispatch."
Carlos R.Google"The recruiting inbox and apply page brought us qualified drivers faster than any job board we've used."
Tasha B.Google"The shareholder portal gives me real confidence — I can see revenue, expenses, and my dividends anytime."
Eleanor V.Google"ETA scaled with us from 3 trucks to 30 without ever feeling like we outgrew it. That's rare."
Victor P.GoogleConnect Your Bank, Track Deductible Expenses & File Your Taxes
Connect your bank accounts, automatically track business expenses, identify deductible expenses, and stay on top of your tax obligations. Easily prepare and file your quarterly and annual taxes from one place.
Workflows built for the road
Purpose-built tools help freight teams coordinate faster, reduce manual work, and stay ahead of every load.
Plan every load with confidence
Keep routes, statuses, and delivery details visible from one operational view.
Explore loadsEverything your fleet needs
Built for carriers, brokers, and fleets who need to move fast and stay organized.
Load Management
Assign, track, and manage loads from pickup to delivery with real-time status updates.
Live GPS Tracking
Know where every truck is at all times with Motive ELD integration and live maps.
Settlements & Payments
Automated driver and dispatcher settlements with one-click email delivery.
Weekly Reports
Detailed financial reports with revenue, expenses, and shareholder breakdowns.
Insurance & Claims
Manage claims and insurance documents all in one secure place.
Instant Messaging
Built-in chat for drivers, dispatchers, managers, and recruiters.
Document Management
Store and organize rate confirmations, bills of lading, proof of delivery, and insurance docs in one place.
Role-Based Access
Secure, tailored permissions for dispatchers, drivers, accounting, managers, and admins.
Automation
Reduce manual work with automated workflows, notifications, and reporting.
Let's make your operation clearer
Tell us where your fleet is today and what you want to improve. The ETA team will get back to you within one business day.
Talk to the ETA team
Share a little about your fleet, dispatch workflow, or reporting needs, and we'll point you in the right direction.
Simple, transparent pricing
Start free, scale as you grow. Cancel anytime.
No hidden fees · No setup costs · Switch plans anytime
Starter
1–5 trucks · Max 5 employees
- Load & driver management
- Dispatch workspace
- Invoices & payments
- Basic reports
- Driver applications
- Email support
- 1–5 trucks
- Max 5 employees
Growth
10–50 trucks · Max 50 employees
- Everything in Starter
- Fleet management
- Advanced reporting
- Shipper portals
- Training center
- Priority support
- 10–50 trucks
- Max 50 employees
Enterprise
50+ trucks · Unlimited employees
- Everything in Growth
- Custom workflows
- Shareholder reporting
- Dedicated onboarding
- Team permissions
- Priority support
- 50+ trucks
- Unlimited employees
Built by freight people, for freight people.
ETA was born out of frustration with outdated spreadsheets, missed loads, and disconnected teams. We built the platform we always wished existed.
Our Story
ETA started as an internal tool for a small carrier running three trucks out of Jacksonville, Florida. The owner was tired of managing loads in Excel, chasing drivers for status updates, and manually calculating settlements every Friday night.
What started as a simple load tracker quickly grew into a full operations platform — adding driver GPS, dispatch tools, shareholder reporting, and a shipper portal. Other carriers heard about it and wanted in.
Today ETA powers fleets of every size across the country, from solo owner-operators to 50+ truck enterprises. We're still built by the same people who know what it's like to be out on the road at 2am waiting on a delivery confirmation.
Our Mission & Values
Everything we build is guided by three core principles.
Built for the Road
Every feature is designed around how drivers, dispatchers, and managers actually work — not how a tech team thinks they work. We ride along on every build.
Full Transparency
From driver settlements to shareholder reports, ETA gives every stakeholder real-time visibility into what matters most to them. No more end-of-month surprises.
Speed & Reliability
Freight doesn't wait. Our platform is built for 99.9% uptime so your operations never stop. Fast load assignments, instant messaging, and real-time GPS — always on.
The Team Behind ETA
A small, focused team with deep roots in the trucking industry.
Marcus Rivera
CEO & Co-Founder
15 years in freight ops. Former fleet manager, 3x founder.
Keisha Thompson
CTO
Ex-logistics software engineer. Built dispatch tools at scale.
James Ortega
Head of Product
Former owner-operator turned product builder. Drives every design decision.
Nina Patel
Customer Success
Makes sure every fleet that joins ETA actually thrives on it.
Why Carriers Choose ETA
We're not just another TMS. Here's what makes us different.
| Feature | ETA | Traditional TMS | Spreadsheets |
|---|---|---|---|
| Driver GPS Tracking | ✓ | — | — |
| Automated Settlements | ✓ | — | — |
| Shipper Portal | ✓ | ✓ | — |
| Shareholder Reports | ✓ | — | — |
| Driver Recruiting Module | ✓ | — | — |
| Real-Time Team Chat | ✓ | — | — |
| Mobile Friendly | ✓ | ✓ | — |
| Setup in Under 24hrs | ✓ | — | ✓ |
Ready to join the ETA family?
Join hundreds of carriers running smarter operations. Get set up in under 24 hours.
What our customers say
"ETA cut my paperwork time in half. Settlements used to take me hours — now it's automatic."
Marcus T.
Owner-Operator, 3 trucks
"The weekly reports and shareholder portal are game changers. My investors love the transparency."
Rosa M.
Fleet Manager, 12 trucks
"The shipper portal is clean and professional. My clients get real-time tracking without me lifting a finger."
James K.
Freight Broker
"Assigning a load used to mean 20 phone calls. Now I assign it once and the driver gets everything instantly."
Derek L.
Dispatcher, 8 trucks
"Driver settlements and weekly reports practically build themselves. Month-end close is a fraction of the work it used to be."
Priya S.
Accounting Manager
"I just open the app, see my load, update my status, and upload my POD. No more phone tag with dispatch."
Carlos R.
Company Driver
"The recruiting inbox and apply page brought us qualified drivers faster than any job board we've ever used."
Tasha B.
Recruiting Lead
"The shareholder portal gives me real confidence — I can see revenue, expenses, and my dividends anytime."
Eleanor V.
Shareholder / Investor
"Maintenance reports, inspections, and documents all live in one place. Audit prep went from days to hours."
Greg H.
Safety & Compliance
"We onboarded our entire fleet in a weekend. By Monday every driver was updating statuses from their phone."
Andrea F.
Operations Director, 22 trucks
"I used to spend Sunday nights doing paperwork. Now settlements build themselves and I actually get a day off."
Tommy V.
Owner-Operator
"The load board and driver assignments are so fast. I can plan a whole day in minutes instead of hours."
Bianca L.
Dispatcher, 15 trucks
"Uploading my BOL and POD from the cab is effortless. Dispatch sees it instantly and I'm done."
Reggie D.
Company Driver
"The shareholder portal alone is worth it. My partners finally trust the numbers instead of asking me every week."
Monica R.
Fleet Owner, 8 trucks
"We fill driver seats faster now. The apply page and recruiting inbox keep everything organized in one spot."
Hector M.
Recruiting Coordinator
"RateCons flow straight to accounting the moment a load is assigned. No more chasing dispatch for paperwork."
Dana W.
Accounting Lead
"ETA scaled with us from 3 trucks to 30 without ever feeling like we outgrew it. That's rare."
Victor P.
Owner, 30 trucks
"Maintenance defects get reported and tracked automatically. Our CSA scores have never been better."
Shanice B.
Safety Manager
"For a small operation like mine, ETA does what three different apps used to do — and it costs less."
Lou G.
Owner-Operator, 2 trucks
"Our customers love the tracking portal. They check their loads themselves instead of calling us all day."
Priya M.
Shipper Relations